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Experience Tracxpoint’s Daivi® smart shopping companion @Spazio Conad, in Pisa, Italy
The most powerful smart cart in the world, and powered by Artificial Intelligence, Digital Vision and Machine Learning, Daivi® delivers the ultimate next-generation shopping experience for both customers and retailers.
Featuring a large, 12″ primary display touch screen, an 8″ secondary basket-facing screen, 8 onboard cameras, and connected to Tracxpoint’s robust data center, Daivi® has the power and flexibility to integrate seamlessly with any grocery retail operation.
Starting 10-15cm above the basket perimeter for immediate, highly accurate product recognition, Tracxpoint’s Daivi® is the only smart shopping cart system that visually recognizes a product, and tracks it through settled placement in the cart.
The Daivi® Gen3 smart shopping cart features eight (8) on-board Artificial-Eye (A-Eye®) cameras, powered by proprietary Digital Artificial Intelligence Vision (DAiVi®), which enables shoppers to add, and remove items with ease. No barcode scanner needed.
Identification response time is less than one-half second, and nearly instantaneous for popular or frequently purchased products.
The A-EYE® cameras are not only trained to recognize products but are also capable of recognizing other objects as well. If a product is covered by a hand or something else, an Error will appear on screen and store management will be notified instantly.
Shoppers can easily confirm an item has been successfully added to the basket without needing to stand behind the handlebars or moving to check the main display each time.
Additionally, when not in use, Advertisements may be displayed to other shoppers in the store.
Utilizing precise location tracking with our WAY® system, shoppers can benefit from receiving automated discounts on products when the Daivi® reaches a designated spot in the store.
Smart coupons and rewards can also be triggered by limitless combination rules, such as (a) Product placed into the basket, + (b) Location of Daivi® in the store.
Tracxpoint’s Daivi® uses visual recognition capabilities and deep learning to automatically identify products placed-in, or removed from customers’ shopping carts.
These Artificial Eyes (A-Eyes) can see nearly as well as the human eye; boasting a 99% Product Identification Accuracy rate.
Via store rewards programs, shoppers can enjoy a personalized experience and earn customized offers and rewards based on shopping habits or recent purchases. Combined with the Tracxpoint store companion app, Coupons can be auto-applied for items on shopping lists and Personal recommendations can be made to compliment any product.
Tracxpoint‘s fine-grained, self- developed and IP registered classifier technology is called DAiVi®.
It is based on data reduction in real time and is used to distinguish between similar products.
Providing personal experiences for each customer, and eliminating the need for physical check-outs within supermarkets via Daivi®s on-cart payment system – rendering the check-out experience as totally contactless.
Customers can track real-time cart content, activate brands personalized coupons, sale notifications and even use the interface to locate items in the store.
Suppliers can maximize, track & trace products sales purchased in stores.
DAiVi® allows retailers and suppliers to deliver customized real-time promotions based upon customers’ locations and buying habits as well as optimal stock placements.
All this and more is visible via the DAiVi® Admin Dashboards, which are made available at store, region or global levels.
Experience Tracxpoint’s Daivi® smart shopping companion @Spazio Conad, in Pisa, Italy
In 2019 Tracxpoint signed a contract with Conad, a major Italian grocer with over 3,000 stores nationwide. Though the global pandemic cause some delay, today, October 2022, we are proud to announce the completion of the first Pilot in Pisa, Italy, which was a great success!
The 2nd Pilot run, with the new Daivi Gen 3 Hybrid cart was completed in April, 2023; again with great success. Conad is currently expanding the use of Daivi to additional store locations.