Real-time Indoor


Modern retailers know what customers bought only after the customers checkout. With WAY® retailers are able to use valuable information gathered during the customers’ journey.

WAY® measures the exact position and orientation of the carts in real-time and provide a heatmap to present where customers visited more often during a selected time frame.

The WAY® onboard store positioning system can be fitted onto any existing shopping cart or basket and is already built-into the Tracxpoint Daivi® shopping companion.

Real-time data is used during shopping hours to help retail managers understand how their customers move through the store, which products are selling, providing live support and more.

Location-based UWB mechanism is affixed to each cart – tracking all cart movements throughout the store with an accuracy of less than 30cm (~1′).

Onboard Real-time Indoor Positioning System with Voice* Navigation.

Shoppers can always locate items in the store with Tracxpoint’s real-time shopping cart positioning system called WAY®. From finding a simple products, enabling smart location-based coupons to mitigating theft and knowing where Hot spots and Bottlenecks occur in the store, the WAY® positioning system is a tremendous benefit to both the Customer and the Store Management team. 

smart shopping cart indoor positioning system by Tracxpoint
The WAY® real-time indoor cart positioning system is pre-installed and available on all Daivi® smart carts.

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Tracxpoint is the solution to help your retail business exceed performance. Contact us today to discuss how we can work together.


USA – Miami

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