Tracxpoint CHECXiN® Shopping Cart Management

Interactive, personalized
shopping cart management

Retain the fleet,
reward the customer.

CHECXiN® – An outdoor shopping cart management system that positively encourages customers to return their carts by providing them with loyalty points, discounts, and other personalized incentives.

Tracxpoint’s physical shopping cart management system, or CHECXiN® system, provides numerous features to support and complement any generic cart and the AiC®.  Starting with real-time notifications from the moment when a customer extracts a cart, to “rewarding” the customer upon the carts safe return. Additionally, the CHECXiN® cart management system can be utilized with any retailers’ existing shopping cart fleets.

CHECXiN® Overview

Personalized shopping with security and data intelligence.

Complete personalization of the customer shopping experience begins when the customer ‘registers’ the cart from the CHECXiN® terminal. 

The retailer can include custom messaging from the retailer as well as offer product promotions, discounts and loyalty programs right from the AiC® screen.

Registering the cart provides security for the retailer as the customer is linked to the cart until it is safely returned; additionally beneficial is the vast amount of non-personal data gathered during the customer journey for business intelligence analysis. 

Proving grounds

Location → Israel
Problem → Chronic Loss of Carts

Like almost all supermarkets around the world, Shufersal was ‘loosing’ its shopping carts at an extremely high rate.

“Shopping carts were simply not being returned; our customers were leaving them on the streets and in car parks. The operational costs to collect these, together with fines and with many trolleys being damaged, was significant,” said David Laron, COO at Shufersal.

Cart Returns
Solution → CHECXiN®

Shufersal undertook a global search to find a solution for their problem and found that solution in their own backyard.

With the deployment of CHECXiN®, shopping cart ‘losses’ in Shufersal are now almost zero.

“With CHECXiN® we have almost no shopping trolley losses, and having the data supplied via the CHECXiN® solution has improved our store operations significantly and our customers want to return their carts given the incentives to do so. CHECXiN® has literally put millions back into our bottom line,” said David Laron.


USA – Miami

R&D Facilities


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