Tracxpoint's Artificial Intelligence shopping cart with computer vision and machine learning
[ DAY - VEE ]

Artificial Intelligence
Smart Shopping Cart

Product Identification
Accuracy Rate
Satisfaction Rate
Cart Returns
Availability – Daivi® is now available in Europe – North America & Oceana, 2024 – Limited to Grocery Retailers only

High accuracy
product recognition.

Transferring the online shopping experience back to the store using smart-sensor computing, artificial intelligence, location-based advertisements and integration with retailer back-office and payment providers – Formally known as AiC®, now called “Daivi“, Tracxpoint’s Artificial Intelligence Cart (AiC®) is already driving-in a new era for retailers and shoppers.

Detects, Tracks & Recognizes Products Instantly

Tracxpoint’s Daivi® is the only smart shopping cart system that starts recognizing a product from 10-15cm above the basket perimeter for immediate, high accuracy recognition, and tracks it through settled placement in the cart. 

The Daivi® Gen3 cart features Eight (8) on-board Artificial-Eye (A-Eye®) cameras, powered by proprietary Digital Artificial Intelligence Vision (DAiVi®), allow shoppers to add items to the basket with ease. No barcode scanner needed.

Smart Shopping Trolley from Tracxpoint with Computer Vision recognizes products instantly
Daivi®s' basket perimeter is 100% covered by Tracxpoints Virtual Recognition Grid, which instantly recognizes any item that breaches this area.

Tracxpoint’s Daivi® uses visual recognition capabilities and deep learning to automatically identify products placed-in, or removed from customers’ shopping carts. These Artificial Eyes (A-Eyes) can see nearly as well as the human eye; boasting a 99% Product Identification Accuracy rate

Onboard Real-time Indoor Positioning System with Voice* Navigation.

Shoppers can always locate items in the store with Tracxpoint’s real-time shopping cart positioning system called WAY®. From finding a simple products, enabling smart location-based coupons to mitigating theft and knowing where Hot spots and Bottlenecks occur in the store, the WAY® positioning system is a tremendous benefit to both the Customer and the Store Management team. 

smart shopping cart indoor positioning system by Tracxpoint
The WAY® real-time indoor cart positioning system is pre-installed and available on all Daivi® smart carts.

Personalized & Interactive Shopping Experience

Via store rewards programs, shoppers can enjoy a personalized experience and earn customized offers and rewards based on shopping habits or recent purchases. Combined with the Tracxpoint store companion app, Coupons can be auto-applied for items on shopping lists and Personal recommendations can be made to compliment any product.

Using the onboard WAY® positioning system, the Daivi® smart cart will automatically present any New offers not already added based on where the cart is located in the store.
Tracxpoint's Digital Artificial Intelligence Vision algorithm


Tracxpoint‘s fine-grained, self- developed and IP registered classifier technology is called DAiVi®.

It is based on data reduction in real time and is used to distinguish between similar products.

Tracxpoint Smart Shopping Cart can recognize products as well as the human eye
How the Artificial Eyes (A-Eyes) 'See'
Globally Protected Patent
What the Artificial Eyes (A-Eyes) 'Read'

Providing personal experiences for each customer, and eliminating the need for physical check-outs within supermarkets via Daivi®s on-cart payment system – rendering the check-out experience is totally contactless.


Graphic User Interface

Creating Value for retailers, customers & suppliers.

Customers can track real-time cart content, activate brands personalized coupons, sale notifications and even use the interface to locate items in the store.

Suppliers can maximize, track & trace products sales purchased in stores.

New DAiVi® GUI Design Concept Shown


Positioning & Data Tracking

Real-time insights

DAiVi® allows retailers and suppliers to deliver customized real-time promotions based upon customers’ locations and buying habits as well as optimal stock placements.

All this and more is visible via the DAiVi® Admin Dashboards, which are made available at store, region or global levels.

New Admin GUI Design Concept Shown


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Experience Tracxpoint’s Daivi® smart shopping companion  @Spazio Conad, in Pisa, Italy


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Daivi® Gen3 Introduction

Proving grounds

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Location → Conad, Italy
Situation → Pilot Program

In 2019 Tracxpoint signed a contract with Conad, a major Italian grocer with over 3,000 stores nationwide. Though the global pandemic cause some delay, today, October 2022, we are proud to announce the completion of the first Pilot in Pisa, Italy, which was a great success!

The 2nd Pilot run, with the new Daivi Gen 3 Hybrid cart was completed in April, 2023; again with great success. Conad is currently expanding the use of Daivi to additional store locations. 

in Use

Advanced Product Identification

*Fine-grained, self-developed and IP registered classifier technology

Contents Monitoring Features


Location and Tracking


System Charging


Operational Tools


Operational User Interface


USA – Miami

R&D Facilities


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