Tracxpoint AiC® - Artificial Intelligence Smart Shopping Cart

Artificial Intelligence
Smart Shopping Cart

Product Identification
Accuracy Rate
Satisfaction Rate
Cart Returns

High accuracy
product recognition.

Transferring the online shopping experience back to the store using smart-sensor computing, artificial intelligence, location-based advertisements and integration with retailer back-office and payment providers – Tracxpoint’s Artificial Intelligence Cart (AiC®) is driving a new era for retailers.

Tracxpoint Artificial Intelligence-driven Smart Shopping Cart (AiC®)

Detects & Recognizes products instantly

Tracxpoint is the only smart shopping cart system that recognizes the product at the cart’s perimeter for immediate, high accuracy recognition. Six (6) on-board Artificial Eye cameras, powered by proprietary Digital AI Vision (DAiVi®) allow shoppers to add items to the basket with ease. No barcode scanner needed.
Smart Shopping Cart from Tracxpoint recognizes products instantly
The AiC®s basket perimeter is 100% covered by Tracxpoints Virtual Recognition Grid, which instantly recognizes any item that breaches this area.

Tracxpoint’s AiC® uses visual recognition capabilities and deep learning to automatically identify products placed-in, or removed from customers’ shopping carts. These Artificial Eyes (A-Eyes) can see nearly as well as the human eye; boasting a 99% Product Identification Accuracy rate

Real-time Indoor Positioning

Shoppers can always locate items in the store with Tracxpoints real-time shopping cart positioning system called WAY®. From finding a simple products, enabling smart location-based coupons to mitigating theft and knowing where Hot spots and Bottlenecks occur in the store, the WAY® positioning system is a tremendous benefit to both the Customer and the Store Management team. 

smart shopping cart indoor positioning system by Tracxpoint
The WAY® real-time indoor cart positioning system is pre-installed and available on all our AiC®s.

Personalized & interactive shopping experience

Via store rewards programs, shoppers can enjoy a personalized experience and earn customized offers and rewards based on shopping habits or recent purchases. Combined with the Tracxpoint store companion app, Coupons can be auto-applied for items on shopping lists and Personal recommendations can be made to compliment any product.

Personalized in-store smart cart shopping experience with Tracxpoint
Using the onboard WAY® positioning system, the AiC® will automatically present any New offers not already added based on where the cart is located in the store.
Tracxpoint's Digital Artificial Intelligence Vision algorithm


Tracxpoint‘s fine-grained, self- developed and IP registered classifier technology is called DAiVi®.

It is based on data reduction in real time and is used to distinguish between similar products.

Tracxpoint Smart Shopping Cart can recognize products as well as the human eye
How the Artificial Eyes (A-Eyes) 'See'
Globally Protected Patent
What the Artificial Eyes (A-Eyes) 'Read'
Providing personal experiences for each customer, and eliminating the need for physical check-outs within supermarkets via the AiC®s on-cart payment system – rendering the check-out experience is totally contactless.
Graphic User Interface

Creating Value for retailers, customers & suppliers.

Customers can track real-time cart content, activate brands personalized coupons, sale notifications and even use the interface to locate items in the store.

Suppliers can maximize, track & trace products sales purchased in stores.

Tracxpoing artificial intelligence driven smart shopping cart
Positioning & Data Tracking

Real-time insights

AiC® allows retailers and suppliers to deliver customized real-time promotions based upon customers’ locations and buying habits as well as optimal stock placements.

All this and more is visible via the AiC® dashboards available at store, region or global levels.

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Tracxpoint’s AiC® features

Proving grounds

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Location → Conad, Italy
Situation → Pilot Program

In 2019 Tracxpoint signed a contract with Conad, a major Italian grocer with over 3,000 stores nationwide.

in Contract

Advanced Product Identification

*Fine-grained, self-developed and IP registered classifier technology

Contents Monitoring Features


Location and Tracking


System Charging


Operational Tools


Operational User Interface


USA – Miami

R&D Facilities


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